David Austin Roses
David Austin Roses has been the home of English roses since 1961. A globally recognised brand with a visitor garden in Shropshire and customers across the world, the brief was to refine their existing Shopify Plus store - sharpening the experience to support international expansion and keep pace with a growing mobile audience.
The challenge
The site needed to work harder for an international customer base, with different shipping rules, costs, and expectations depending on where in the world you're ordering from. At the same time, mobile performance needed a significant lift to match the quality of the brand.
The work
The project extended and refined the Shopify Plus store, rebuilding key parts of the experience from the ground up. A bespoke Nominated Day Delivery feature gave customers more control over when their roses arrive. For international shoppers, location-aware shipping tools were built - a zip code finder for the US and a country lookup for Europe - surfacing accurate delivery costs before a product even hits the basket.
The result
80% increase in mobile sessions. 56% increase in returning customers. 14% increase in total orders.
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