Lillicoco
Lillicoco has been a client since 2017. The brief was to transform their Shopify store around a new approach to selling - a scarcity model built on exclusive product drops, designed to create urgency and make every new piece feel like an event.
The challenge
Selling one-of-a-kind antique and vintage jewellery at scale introduces problems standard e-commerce doesn't address. Every item is unique, stock turns over constantly, and higher-value pieces can put purchases out of reach for customers who'd otherwise convert. The experience needed to match the quality of what they sell.
The work
The Shopify store was redesigned around the rhythms of how Lillicoco actually operates. The drops model - releasing new pieces on a set schedule - is built into the structure of the site, creating a sense of urgency and exclusivity around each new collection. A Layaway payment feature was introduced to make higher-priced pieces more accessible, and it's become one of the store's most significant revenue drivers - now accounting for around a third of monthly sales.
The result
149% increase in total sales. 85% increase in conversion rate. 5% increase in returning customers.
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