The Fibre Co.
The Fibre Co. is a renowned yarn brand known for sustainable, natural fibres in distinctive blends and colour palettes, with a loyal global following. The project was a migration from WordPress to Shopify, with a focus on reducing admin overheads, improving the customer experience, and setting them up for long-term growth.
The challenge
WordPress was holding them back operationally. Trade and retail customers needed different experiences, and the existing site couldn't bring those together cleanly. They also needed better tools to help customers navigate and configure their orders - particularly for trade buyers shopping at volume.
The work
The store was migrated to Shopify and the experience rebuilt around both their audiences. A tailored product configurator makes it easier for customers to find and build exactly what they need. A B2B self-service portal gives trade buyers independence and control. Multi-market functionality handles the complexity of selling across different regions - all from a single platform that the team can actually manage day to day.
The result
65% increase in B2B sales. 53% increase in average order value. 17% increase in conversion rate.
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